| Klein Group12 / 10 / 07 | | | When Eugen Klein, President of the Klein Group approached us, he gave a simple mandate, "Make it like nothing the industry has seen before." A tall order considering that Vancouver boasts the most current active real estate developments in Canada and probably North America. With that in mind, BDD came up with a brochure that didn't focus on his real estate capabilities or his developments, but instead his corporate mandate - vision, insight, engagement, solutions, execution. We broke the brochure into five sections, each describing what the mandates mean and using imagery incorporating chalk lines - to represent planning- and hands-to represent action. |
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